Editor's Note
Rich SimonShopping For Therapy
Yesterday’s Patients Are Today’s Educated ConsumersThe expectation of a full caseload of clients who don’t question the length or expense of treatment belongs to a former age. Like it or not, therapists who... Read more
What's In A Brand?
What Campbell’s and Dr. Phil KnowFor therapists, traditional ways of getting the word out—an ad here, a few hints to colleagues there, even a fancy website—just won’t cut it anymore. In... Read more
Closing The Deal With Clients
What We Can Learn from SalespeopleWhat do you say to potential clients when they first call you or come in for a consultation? We may resist the idea, but in this initial phase, therapists face... Read more
Extra Features
A Suicide Note In Crayon
Expecting the Unexpected at PS 48To work as a school social worker in the Bronx’s high-crime, low-income Hunt’s Point neighborhood is to become an expert at expecting the unexpected. Read more
The Therapist’s Most Important Tool
Salvador Minuchin on What Today's Training Approaches Are MissingTrainees today are buried beneath textbooks on theory, bombarded by lectures on current research, and taught to be experts in a variety of methods. But where... Read more